Pilot Project to Promote Organic Consumption in the State of Rajasthan (ProOrganic)

Pilot Project to Promote Organic Consumption in the State of Rajasthan (ProOrganic)
Background:India is mainly an agricultural country, where over 58 present of nation’s population is involved for livelihood. There is huge untapped potential of organic farming in India. Organic farming emerged as a potential alternative for meeting food demand, maintaining soil fertility and increasing soil carbon pool. The modern agriculture methods are one of the major causes of environmental degradation. Both crops and animals are prone to vagaries of nature. Presently, agriculture has become a relatively unrewarding profession mainly due to low productivity, unfavourable prices and practically very little value addition. In most of the cases, even primary value addition is missing.The promotion of organic consumption is directly related to environment in many ways. It will drastically reduce use of pesticides and chemical in production, which is one of the major causes of environmental degradation along with unfit for human health. The chemical in food products adversely affects reproduction capabilities in women and girls. Moreover Indian societies being largely patriarchal women need are not in first priority, so they are more prone to chemical contaminations in food. So the adoption of organic consumption will benefit women and girl the most

About ProOrganic Project:

The project named Bridge year FY 2016-2017 is to promote organic consumption in the state of Rajasthan (India) covering six major agriculture potential districts by awareness generation, sensitization, capacity building and advocacy activities. The target districts are: Jaipur, Dausa, Udaipur, Chittorgarh, Pratapgarh and Kota. There are total 51 blocks in these 6 selected districts having total 1757 Panchayats, but for the project we will select only 2 gram Panchayat from each block, so a total 102 gram Panchayats will be covered under the project. This project is extended to 2017 to fill the identified gaps and sustain the gained momentum to achieve expected outcomes of better eco-system through promotion of organic consumption.

Project Objectives

  • Sensitization awareness and education on organic consumption and production
  • Capacity building of farmers to promote organic farming
  • Advocacy for policies in favour of organic farming

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Project Team

Implementing Unit

CUTS Centre for Consumer Action, Research & Training (CUTS CART)
D 218 A, Bhaskar Marg, Bani Park
Jaipur 302 016, India
Tel: +91 141 228 2823/228 2482, 513 3259
Fax: +91 141 401 5395
Email: cart@cuts.org; consumersUp@cuts.org

George Cheriyan, Project Director
Mobile: +91 98292 85930
Email: gc@cuts.org

Deepak Saxena, Senior Programme Coordinator
Mobile: +91 97999 96095
Email: ds@cuts.org

Nimisha Gaur, Project Officer
Mobile: +91 9461553835
Email: nga@cuts.org

Dharmendra Chaturvedi, Project Officer
Mobile: +91 9414202868
Email: dc@cuts.org

Rajdeep Pareek, Project Officer
Mobile: +91 94616 70755
Email: rdp@cuts.org