
George Cheriyan, Director, CUTS International & Head CUTS Centre for Consumer Action, Research & Training (CUTS CART)
George joined CUTS in 2003. He has around 37 years of experience in development sector and around 18 years’ experience, specifically on consumer education and protection work, focused work in the area of food safety. Proven experience in administration, advocacy, public relations, liaison with Government and NGO networking. Very good communicator and has excellent writing skills. George is having the exposure from traveling in 36 countries and has experience of consulting for bilateral and multilateral agencies on governance and accountability issues, other than India, in Nepal, Sri Lanka, Bangladesh, Cambodia, Vietnam, Uganda, Kenya, Egypt and Yemen.
George has a Master’s Degree (MA) in Public Administration from Madras University and a postgraduate Diploma in Social Development from St. Francis Xavier University, Nova Scotia, Canada.
George was a member of Central Advisory Committee (CAC) of the Food Safety and Standards Authority of India (FSSAI) during 2014-19 and presently a member of Food Hygiene, Safety Management and Other Systems Sectional Committee (FAD15) of the Bureau of Indian Standards (BIS). He is presently a member of the Stakeholders Group on Front of the Pack Labelling (FoPL) of FSSAI. George is also a member of the Central Consumer Protection Council (CCPC), since 2007.
George is a member of Global Think Tank Group on Sustainable Consumption hosted by Swedish Society for Nature Conservation (SSNC), Stockholm, since 2017. George represented CUTS in the Council of Consumers International (CI), a global voice of consumers, headquartered in London during 2015-19. George is also a member of Roster of Experts of Global Partnership for Social Accountability (GPSA) of the World Bank, Washington DC, since 2014.
George was a member of the three-member delegation of Government of India to the Third Expert Group Meeting on the revision of United Nations Guidelines on Consumer Protection (UNGCP) organised by UNCTAD at Palais des Nations, Geneva on January 22-23, 2015. He was also a Delegate of 4th Session of the Intergovernmental Group of Experts on Consumer Protection Law and Policy, organized by UNCTAD, Geneva on July 8-9, 2019 and spoke in the round table on ‘Contribution of Consumer Protection to Sustainable Consumption’ held on July 9.
George received the prestigious Rhoda Karpatkin International Consumer Award for 2013 for significant contributions to the welfare of consumers on the international stage as an internationally renowned consumer leader, in the annual conference of American Council on Consumer Interests (ACCI) held in Portland, Oregon, USA during April 11-12, 2013. The award can be seen at: https://cuts-cart.org/pdf/Rhoda_Karpatkin_International_Award.pdf
George received the ‘Rajasthan Swachh Award 2016’ from Chief Minister of Rajasthan for the work in the area of urban governance.
He has published a number of articles in leading national news dailies, news magazines, journals, periodicals etc. and edited books.








Amit Babu, Programme Associate has graduated from Tata Institute of Social Science (TISS) with a Master’s in Public Policy and Governance. He also pursued his legal training from Dr. Ram Manohar Lohia National Law university, Lucknow where he has completed his bachelor’s in Law.
Prior to joining CUTS International, he worked with the National Center for Advocacy Studies, Pune as a Programme Officer where his responsibilities includes research on socio-economic and political policy issues, with a special focus on health, education, nutrition and climate change. His area of interest lies in the study of urban governance, policy analysis, and human rights.

Simi T B, Assistant Policy Analyst is a post-graduate in law from Cochin University of Science and Technology, Kerala with specialisation in Environment Law and Consumer Law. Since December 2004, Simi is working with CUTS. Her research area is sustainable development issues, with a focus on consumer empowerment. At present, she is responsible for projects on sustainable consumption apart from shouldering responsibilities on food safety and standards, consumer protection, road safety and other related research writing works.

