Developing a Culture of Sustainable Consumption and Lifestyle Through Promoting Organic Consumption and Production and Adopting Sustainable Consumption Practices by Engaging Consumers in the State of Rajasthan, India (ProScop)

About Project

ProScop: An Overview

CUTS has been involved in Developing a Culture of Sustainable Consumption and Lifestyle through Organic Production and Consumption in the State of Rajasthan ever since October, 2013, which got concluded in December, 2021. The work had made a deep impact and contributed in promoting organic consumption in the state. Looking at the success and in order to further consolidate its work on the issues, CUTS in partnership with Swedish Society for Nature Conservation (SSNC) has designed an ambitious five years project clubbing sustainable production, consumption and practices together in its intervention. The so-called project ‘Developing a Culture of Sustainable Consumption and Lifestyle Through Promoting Organic Consumption and Production and Adopting Sustainable Consumption Practices by Engaging Consumers in the State of Rajasthan, India’ (ProScop)’ will be implemented in twelve targeted districts & all seven divisions of Rajasthan for five years.

ProOrganic

In the phase of 2022-26, taking our past experience and the network created as our strength, we plan to escalate work on organic consumption and production with an addition of two more districts, thus making it to twelve now. The purpose of carrying our work in the present ten districts is to not only consolidate the already set base, which was created more than eight years back and has started yielding results at ground, but also to strengthen it by further working on it continuously and more passionately with an innovative approach keeping all the stakeholders in loop as this is a better time, when the state governments and the Government of India has also started showing its inclination towards organic culture work throughout the country in its way’

Sustainable Consumption and Production (SCP)

SCP is about doing more and better with less. It is also about decoupling economic growth from environmental degradation, increasing resource efficiency and promoting sustainable lifestyles. We are currently consuming more resources than ever, exceeding the planet’s capacity for generation. In the meantime, waste and pollution grows, and the gap between rich and poor is widening. Health, education, equity and empowerment are all adversely affected. Crucially, SCP can contribute substantially to poverty alleviation and the transition towards low-carbon and green economies. CUTS has documented SCP practices in India and studied sustainable consumption from a consumer perspective at National level. One step ahead, CUTS is implementing SCP intervention in the selected cities of Rajasthan by conducting research to understand the perception, practices and pattern of consumption. Also, a sustainable consumption index will be prepared for the cities. Through the intervention, local consumers and stakeholders will be sensitised towards sustainable lifestyle. This approach will be an advocacy tool to streamline existing policies of the government and push for more dedicated efforts to support SCP from the consumer perspective.

So, working on the two-fold approach has enabled us to title this phase of 2022-26 as Developing a Culture of Sustainable Consumption and Lifestyle Through Promoting Organic Consumption and Production and Adopting Sustainable Consumption Practices by engaging consumers in the State of Rajasthan, India (ProScop).