During the 1980s, there were limited means of communication in the rural areas. Hence, it was difficult to convey any information to the rural folk of Rajasthan. Radio was the only exception. T.V. also had a very limited reach. Moreover, at that time, no newspaper used to reach the remote villages of the State. Understanding the problems of the rural people, in 1983, Pradeep Mehta started publishing a poster-sized newspaper from Jaipur called ‘Gram Gadar’ (Village Revolution). This wall-newspaper is very effective and popular in rural areas of Rajasthan and, seeing the growing demand and popularity of ‘Gram Gadar’ in rural areas, Mehta established Consumer Unity and Trust Society (CUTS).
Certain unavoidable hurdles came in the way of the publication of Gram Gadar’ for a while. However, in view of the past experience and its utility, CUTS re-launched this popular wall-newspaper in January 1994 with the support of Ford Foundation. With changing demand, suitable changes were made and some new sections were introduced, giving it a new look.