The Green Action Week Fund India is a joint partnership established between the Swedish Society for Nature Conservation (SSNC) and CUTS International in 2017.The purpose of the grant is to fund short-term campaigning activities to raise consumer awareness on environmental issues.
CUTS with the support of SSNC is implementing ProOrganic project in Rajasthan since 2013 with specific objective of promoting organic farming and consumption in the state by involving CSOs in generating awareness, capacity building and advocacy. CUTS is also running Green Action Week campaign in Jaipur city since then to generate awareness among common consumers on organic food and sustainable consumption.