Enhancing Financial Protection of Consumers in particular Women through Financial Literacy Initiatives(FCP)

About Project


In various studies and intervention it is found that poor and vulnerable community specially women in rural areas are unable to come out of poverty due to poor saving and investment habits as well as lack of financial inclusion. Women are more vulnerable compared to their male counterparts mainly because they do not have means and control over finances, although women have important contribution in livelihood activities. But since the decision making is with the male members who have access to other financial services, spending and investment priorities are seldom in favour of women. Consumer Unity & Trust Society (CUTS) with the support of Department of Consumer Affairs, Ministry of Consumer Affairs, Food & Public Distribution, Govt. of India is implementing a project titled ‘Enhancing Financial Protection of Consumers in Particular Women through Financial Literacy Initiatives’ with following goal and objectives.

Goals and Objectives

  • Build the capacities of the rural consumers specially women in terms of financial literacy there-by enhancing their financial inclusion and other financial related involvements
  • Enhance awareness, knowledge and skills among the target community on the financial decisions about savings, investments, borrowings, income and expenditure
  • Overcome vulnerability and ensure the economic security of rural consumers by linking them with financial services and with the government/non-government development schemes.


Project will be implemented in all 23 blocks of Bhilwara and Chittaurgarh district. Baseline study would be conducted to know the level of awareness of financial consumer rights, financial inclusion and identify needed services which can be offered through banking sector or development schemes from government. Based on the outcome of baseline, consumers would be identified into Financial Literacy Groups in clusters. These groups would then be provided training with the support of expert trainers. Community Based Facilitators (CBFs) would be identified out of these groups, one for each group. The CBFs identified would be groomed and involved in networking with various banks, financial institutions and government departments. CBFs are being involved with sustainability point of view to take the agenda forward even after the completion of the project. Hence the project is targeted at reaching out and empowering the most vulnerable rural consumers in order to improve their health, education and other developmental needs and reduce gender inequality.

Project Details

Project Activities

Project Area

The project would be implemented in two districts Chittorgarh and Bhilwara of Rajasthan state. There are twelve blocks each in Bhilwara and eleven in Chittorgarh. While Chittorgarh has 290 gram panchayats in 11 panchayat samities, Bhilwara has 383 gram panchayats in 12 panchayat samities. Thus in all 23 panchayat samities (blocks) in two districts are being targeted to cover maximum gram panchayats.

Publication/Project Output

IEC Material

Experience Sharing by ‘Community Based Facilitators

Year Two Activities-2019

Year One Activities-2017-18

Contact Us

CUTS Centre for Consumer Action, Research & Training (CUTS CART)
D 218 A, Bhaskar Marg, Bani Park
Jaipur 302 016, India
Tel: +91 141 228 2823/228 2482, 513 3259
Fax: +91 141 401 5395
Email: cart@cuts.org
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